Byvelvet is a prestigious local fashion brand of its own class. Derived from the success of its sister brand, Byvelvet's reputation has preceded itself.


Prior having an online store, Byvelvet had gone far overseas and had gained many followers in the social media world. Their products were previously sold through traditional consignment stores and also through online retailers. Due to its successful business, it's obvious for their next step to own their exclusive online store; both to boost the sales as well as to enhance their brand identity as a reputable fashion brand in Jakarta, Indonesia.

Capital Six was assigned to design and develop the website, and also ensure that the online store was built with the latest technologies. While it is equally important for the e-commerce site to has an elegantly beautiful looks, the site should incorporates the highest level of security and built upon a robust system to make sure it works perfectly when being used by customers.

The design was designed to be intuitive and user-friendly. The speed of the site is crucial as researchers state that customers can be easily irritated when online shop is running slow. These requirements are served by the latest technologies behind Byvelvet's online store.

The site was successfully launched; a total of around 2,000 visitors paid a visit to the website in the first 24 hours, and converted to a number of sales in just few hours.

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